Hitting our TV screens recently is this new State Insurance advert Ain’t Nothing Gonna Break My Stride.
If my education is correct this style of advert is a "Story Ad" because it tells a story – obviously. Enough about me blathering on about what kind of advert it is, what do you think of it?
Well my view the first time I saw it I thought it was quite funny but I didn’t really get the message about who the ad was for, but the second time the song was becoming catchy and I actually stopped to watch it properly, which for the advertising agency that’s exactly what they’d like you to do.
Overall very good, exactly the kind of advert I would love to be in one-day.
Also another little touch from State Insurance you can download the original song for FREE from States website – Nice one!