One thing that I thought they did very well was their branding. The current gimmick of giving away a plastic bag that looks like a packet of peas so you can disguise your ice blocks so other family members don’t eat them in your absence.
Clever idea – one thing I felt that was interesting was the envelope arrived handwritten and for them to go to all that effort of sending me the “packet of peas” I was surprised there was no incentive/voucher to try their apparently delicious new ice blocks as I have not yet tried one and as they say “we take ice blocks seriously” I thought they would have.
If you’re strange like me and would like your own free frozen pea bag click here!
Update: I now have finally tried them and they are delicious I recommend Old-fashioned lemonade!